Allbirds Launches Its First-Ever 100% Waterproof Wool Sneakers
The rain-ready shoes deliver uncompromising comfort, style and performanceโall without PFAS
SAN FRANCISCO, September 30, 2025 โย Allbirds today unveiled its first-ever fully waterproof shoes, made with the brandโs hallmark material: wool. Whether youโre braving downpours during daily commutes, or stepping out to slick city streets, these three sneaker styles deliver protection, all-day style and comfort you can count on, even in unpredictable conditions.ย
โWe wanted to redefine what waterproof shoes could be, with an Allbirds twist. While most waterproof shoes lean utilitarian and technical, we believe that by looking to natural materials like wool, we can bring something new and exciting to this space,โ said Adrian Nyman, Chief Design Officer, Allbirds. โThese arenโt stiff rubber rainbootsโby design, theyโre soft, supple, and sleek. Our goal is to prove that comfort, style, and performance donโt have to come with compromise.โ
True to Allbirdsโ mission to make better things in better ways, the collection redefines all-weather performance by achieving a waterproof finish without the use of harmful waterproofing agents commonly used in fashion: PFAS or โforever chemicals.โ These synthetic chemicals are lauded for their water- and stain-repellent properties, but are proven to persist in the environment and in our bodies, accumulating over time and posing a range of health and environmental risks. Instead, Allbirdsโ waterproof shoes rely on material treatments and clever construction to ensure feet stay fully dry.ย
Each upper is crafted with Merino wool, treated with a C-Zero DWR ("Durable Water Repellent"). When applied to textiles, this PFAS-free treatment causes water to bead up and roll off, rather than soaking into the fabric. A breathable waterproof membrane is carefully placed between the upper material and interior lining, creating a robust barrier that prevents water from reaching your feet even in the wettest conditions. Recycled polyester rands are added to โsplash zoneโ areas like the toe and heel, lending extra durability. A natural rubber blend outsole delivers top-notch traction, whether youโre puddle jumping or stepping out to soaked sidewalks.
To keep feet comfortable in all conditions, the midsole is made with Allbirdsโ signature sugarcane-based SweetFoamยฎ for an ultra-cushioned feel underfoot. Inside, Allbirdsโ dual-density Featherbedโข insole uses cushioned memory foam, paired with Allbirds' signature wool-blend topcloth, to deliver uncompromising comfort that withstands long days on your feet. And finally, a wool blend collar and tongue lining surround the foot with a snug, plush feel from all sides.
The new assortment includes three silhouettes: The Wool Runner NZ Waterproof ($150 USD), Wool Runner NZ Mid Waterproof ($160) and Wool Cruiser Waterproof ($140). These additions expand Allbirdsโ selection of weather-ready shoes, rounding out its water-resistant Mizzle and Protect offerings with fully waterproof styles.ย
The Waterproof collection is available online and in-stores beginning September 30, 2025.
About Allbirds, Inc.
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the companyโs first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward natureโs inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.mom.
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